Trademark Usage Policy

The trademark symbol (™) must be used with the first instance that one of the following marks appears in the text of any publication (and/or any article/letter/signage etc.): “Certified Business Analysis Professional™” and “EEP™.” If the first use of the mark is in the headline, the trademark symbol may be omitted, but it must appear with the first use of the mark in the body text instead. A trademark must be used as an adjective with the appropriate trademark symbol. It cannot be used in the plural or possessive (as in followed by “s,” “‘s,” or “s’”).

The registration symbol (®) must be used with the first instance that “IIBA^®” appears on its own in the text of any publication (and/or any article/letter/signage etc.) The symbol is not used when IIBA appears as follows: “International Institute of Business Analysis (IIBA)”. If the first use of IIBA is in the headline, the registration symbol may be omitted, but it must appear with the first use of IIBA in the body text instead. IIBA cannot be used in the plural or possessive (as in followed by “s,” “‘s,” or “s’”).

The registration symbol (®) must be used with all instances that one of the following marks appears in the text of any publication (and/or any article/letter/signage etc.): “BABOK^®”, “Business Analysis Body of Knowledge^®”, and “CBAP^®”. If the first use of the mark is in the headline it may be omitted, but the registration symbol must appear with the first use of the mark in the body text instead. These registered marks must be treated as an adjective and must not be used in the plural or possessive (as in followed by “s,” “‘s,” or “s’”), As it is with all publications, both “BABOK^®” and “Business Analysis Body of Knowledge^®” should always be written in italics.

In addition to the requirements set forth above, you must comply with the following requirements and guidelines when using our marks:

1. Give public notice that our marks are owned by IIBA^®. It is a requirement that you always provide the following notice within each copy of the communication, document, packaging or other material referencing any of the marks:

IIBA^®, the IIBA^® logo, BABOK^® and Business Analysis Body of Knowledge^® are registered trademarks owned by International Institute of Business Analysis.

CBAP^® is a registered certification mark owned by International Institute of Business Analysis.

Certified Business Analysis Professional, EEP and the EEP logo are trademarks owned by International Institute of Business Analysis.

If a text does not contain all of the above trademarks, list only the trademark used. For example:

IIBA^® is a registered trademark owned by International Institute of Business Analysis.

2. When a third party (not IIBA) is producing materials that use any of the following trademarks, the attribution statement should read:

IIBA^®, the IIBA^® logo, BABOK^® and Business Analysis Body of Knowledge^® are registered trademarks owned by International Institute of Business Analysis. These trademarks are used with the express permission of International Institute of Business Analysis.

If a text does not contain all of the above trademarked phrases, the trademarks should be noted individually. For example:

IIBA^® is a trademark owned by International Institute of Business Analysis. This trademark is used with express permission of International Institute of Business Analysis

3. The use of the CBAP^® mark needs to be attributed, but that does not provide an individual or organization a CBAP^® designation. When a third party, including a CBAP^® recipient, is producing materials that use the CBAP^® certification mark, the attribution statement should read:

CBAP^® is a registered certification mark owned by International Institute of Business Analysis. This certification mark is used with the express permission of International Institute of Business Analysis.

4. Maintain the integrity of our marks.

Your use of our marks must not disparage IIBA, our marks, or our products or services, and you must not mislead anyone as to your own or your organization’s affiliation with IIBA or the IIBA sponsorship or endorsement of you, your company, and/or your products or services.

5. Apply the trademark notice symbol correctly.

Use the symbol “TM” when referring to the marks (e.g., EEP^™) and place it to the right of the mark and superscript. You must use this symbol and apply the symbol in every copy of the communication, document, packaging, or other material in which our mark appears, regardless of the medium.*

6. Apply the registered trademark and registered certification mark notice symbol correctly.

Use the symbol "®" when referring to the marks (e.g., IIBA^®) and place it to the right of the mark and superscript. You must use this symbol and apply the symbol in every copy of the communication, document, packaging, or other material in which our mark appears, regardless of the medium.*

7. Always display the marks correctly.

The marks must not be altered or modified in any way. The marks must not deviate from the form shown in this policy.

8. Keep IIBA^® marks separate and distinct.

Our marks must be used separately from other logos, trademarks, service marks, registered copyright marks and names.

To ensure that our marks continue to fulfill their purpose of distinctively identifying our organization and its products and services, you may not:

(1) Develop, adopt, use, or register any name, logo, trademark, symbol, phrase, brand, domain name, or other business, product or service identifier that could be confused with any of our marks.

(2) Use any of our marks as part of your business name, trade name, corporate name, domain name, URL, or email address, or to identify your own products or services.

We typically are unable to respond to specific requests for guidance pertaining to use of our marks. If you are not certain that your intended use of any of our marks complies with this policy, please consult your legal counsel.

Any organization either knowingly or unknowingly failing to follow these guidelines may be subject to prosecution to the fullest extent of the law by IIBA. IIBA reserves the right to take legal action should any IIBA mark be used inappropriately and not in accordance with this policy.

Note:

Spell out “Business Analysis Body of Knowledge^®,” “Certified Business Analysis Professional,” “Endorsed Education Provider” and “International Institute of Business Analysis” the first instance that one of them appears in any publication (and/or any article/letter/signage etc).

The first instance of the following should be followed by its acronym in parentheses:

Business Analysis Body of Knowledge^® (BABOK^®)
Certified Business Analysis Professional^™ (CBAP^®)
Endorsed Education Provider (EEP^™)
International Institute of Business Analysis (IIBA)

Every other instance of the following should be:

BABOK^®
CBAP^®
EEP
IIBA

*As our marks become registered, we will update this policy to address use of the registration symbol.

Mark Usage

a. In the first instance of using Certified Business Analysis Professional^™ (CBAP^®), be sure to include both the TM and ^® symbols. In subsequent uses, the TM may be dropped, but always include the ^® with CBAP^®. (The only exception to this rule is when it is used as part of a person's title--see b.)

b. The CBAP^® designation does not need a ® when it is part of a person's title. Notice is not required with the trademarks, registered marks, or certification marks that are ONLY displayed after an authorized individual's name:

EXAMPLE: Joseph Bryant, CBAP

c. Membership: You may include the IIBA Member Logo in your signature or you may list yourself as a member as follows:

EXAMPLE: Joseph Bryant, IIBA Member

For the complete IIBA standards and brand identity, please review the IIBA^®Corporate Identity Standards Manual.